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Branding Your Landscape

Branding Your Landscape

Did you know that you can brand your property with landscaping? Property branding is one of the most compelling ways to show potential clients what your business is about. It’s also a way for companies to differentiate themselves from the competition.

Imagine bursts of vibrant color in an abundance of planting beds featuring unique plant varieties throughout the year—something that sets this site apart from neighboring sites ordinary landscapes. Adding bright and intentional splashes like this is called “Colorscaping”— an innovative service offered by Chapel Valley that provides optimum seasonal color and creates positive first impressions. Here is what you can expect from Colorscaping:

Color. Bright, diverse color exclusively designed for your property and your specific needs.

Unique varieties. Chapel Valley has proven varieties for you to try and continues to test new varieties, so you’ll never tire of the same planting year after year.

Creativity. We offer innovative suggestions to get the most from your planting area. Our certified color designers will keep year-round interest for your property, helping to increase aesthetic appeal.

Proper Maintenance. We don’t just plant a rotation and hope for the best. A scheduled maintenance plan, including integrated pest management and disease control, horticultural work, fertilization and watering, keeps your beds in top condition. We address issues before they become problems.

Customization. We understand that all sites are unique so we’ll design a plan for the varying conditions of your particular site. There’s no problem with incorporating drought-resistant varieties for those hard-to-water places or for varieties that do well in shade.

Site Evaluation and Consultation. Our evaluation takes into account the site and your specific needs before we make recommendations. We carefully measure beds, test the PH of the soil, examine environmental and site conditions, as well as offer you options. We’re in the business of problem-solving to create beautiful environments.

One of our clients, Post Properties, is known for their beautiful tulip displays in the spring. Even their logo has a tulip in it! For Post Properties, this branding strategy offers differentiation and consistency, and aids in building a positive reputation.

Our clients truly recognize the impact that colorscaping has on their businesses. Here’s a quote from one of our clients who receive colorscaping year-round:
“Chapel Valley has the ability to complement and enhance our properties every season with the professionalism and creativity that the Colorscaping program offers. Our properties present a challenge, as each property differs greatly from the others; yet, Colorscaping rises to the occasion each and every time, providing us with unique and bold seasonal displays.” –Jim Davis, VP of Property Services, Post Properties

Written by : Chapel Valley Team